An international campaign that simply equated drinking water with beauty. The campaign itself was a thing of universal beauty; when it ran as we intended - with no copy at all, it transcended all language and cultural barriers and defining a universal kind of beauty by not depicting people at all.
It launched in the Time Warner building with rows and rows of flowers in Evian bottles and, anecdotally, was put up on teenaged girls' walls the way they used to hang up Absolut ads. :)
EVIAN BRAND MANIFESTO:
Can beauty come from a bottle?
The simple answer is yes.
Beauty can come from a bottle of Evian.
With its single, perfect ingredient: true, pure mineral spring water.
Evian is a simple source of nourishment, sustenance, vitality, life.
It changes your body. Moisturizes and nourishes your skin. Helps you thrive.
Because every drop of Evian comes from a pure, natural spring, deep in the heart of the French Alps, where it’s filtered for over fifteen years through pristine glacial formations.
Evian has the naturally-occurring minerals, purity, and perfect pH-balance that make your skin glow. It makes you bloom. You feel it immediately.
Can beauty come from a bottle? Drink it and see.
When you choose a bottled water to believe in, consider the source.
Agency: Euro RSCG
Copywriter: Risa Mickenberg
Art Director: Chris Shipman