Creative director: co-created and ran, for three years, the first ever national campaign for Snapple Natural Beverages which introduced Wendy The Snapple Lady as the brand's spokesperson.
It was 100% real: real letters, real customers and Wendy, who answered the mail at Snapple and was 100% natural.
The campaign ran for three years, made Snapple a huge success, and made the irresistibly endearing Wendy a classic spokeswoman of advertising.
Agency: Kirshenbaum & Bond
Copywriter: Risa Mickenberg
Art Director: Amy Nicholson
Producer: Bruce Wellington
Director: Steve Kessler
Editor: Chris Franklin