Creative director: co-created and ran, for three years, the first ever national campaign for Snapple Natural Beverages which introduced Wendy The Snapple Lady as the brand's spokesperson.

It was 100% real: real letters, real customers and Wendy, who answered the mail at Snapple and was 100% natural.

The campaign ran for three years, made Snapple a huge success, and made the irresistibly endearing Wendy a classic spokeswoman of advertising.

Agency: Kirshenbaum & Bond

Copywriter: Risa Mickenberg

Art Director: Amy Nicholson

Producer: Bruce Wellington

Director: Steve Kessler

Editor: Chris Franklin