Created the first national campaign for Snapple which introduced Wendy The Snapple Lady as the brand's spokesperson.
Our strategy was 100% natural marketing and we used all real mail and real letter writers and Wendy was the person who answered the mail.
The campaign ran for three years, made Snapple a huge success, and made the irresistibly endearing Wendy a classic spokeswoman of advertising.
Agency: Kirshenbaum & Bond
Copywriter: Risa Mickenberg
Art Director: Amy Nicholson
Producer: Bruce Wellington
Director: Steve Kessler
Editor: Chris Franklin