Brand development and campaigns for Chance, a brand developed by Kate Spade creative director Julia Leach.

CHANCE: Brand Manifesto 

A line that stays in your mind.

A line that rings true.

A line that sums it all up.

An evocative line.

A line that stays with you. 

A line that’s a classic.

The unexpected, the discovered, the personal, the things that ring true to us, all find us. 

A place, a person, a thing that clicks.  

That stays with you.

The things we love most are the things we find by Chance.

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To introduce the striped themed clothing line, the campaign around a character living an ideal time alone, in nature, creating, and discovering lines by chance..

The shoot took place on Fisher's Island with DP Kyle Kibbe.

Kate Jones, designer of Ursa Major jewelry, was the model.

Photographer Chris Shipman took the beautiful on set still photographs for the print campaign. 

Ambre Kelly and Andrew Gori were the art department.

Director+Creative Director: Risa Mickenberg

Agency: Chance Studios/Julia Leach