GREY GOOSE: ON LUXURY
Luxury is a game of true and false.
It’s not a label that can be imposed.
Luxury is authentic. Inimitable.
Created with a singular vision.
Luxury is rare. It spares no effort or expense.
It refuses to be compromised.
Luxury embodies quality.
It knows the difference between lesser and greater.
It is knowledge. Tradition. Expertise. And vision.
Luxury is not staid. Or quiet. Or ordinary.
It is innovative. It is imaginative.
And it aspires to that rare feat of alchemy- the vision that elevates the exceptional to the sublime.
It isn’t fleeting or superficial.
Which is why it moves you on a deeper level:
True luxury impresses from the inside out.
Art Direction: James Spindler, Anne Johnson
Agency: Radical Media