Created the campaign that won, and launched Microsoft's Cloud computing business across four different Microsoft brands. Did multiple five campaigns to introduce the benefits of cloud computing to I.T. people. The campaign ran globally for several years and cloud computing successfully began to drive Microsoft's business.

MICROSOFT CLOUD POWER MANIFESTO

Cloud Power is going to change the way you do business.

And it’s going to change your definition of power.

Cloud Power gives you the power to think big

And be small.

The power to be big

And act fast.

The power to change.  And grow.  And shrink.  And not suffer for either.

The power to be liberal with your ideas 

And conservative with your cash. 

The power to give IT more brainpower and less drudgework.

It’s about democratizing information in your business.

Sharing, rather than cloistering.

It’s the beauty of technological consensus.

The power to be everywhere.

To be inclusive.

To be expansive.

To be orchestrated.

To be on the same page. 

With familiar tools that are simply more expansive, more accessible, more user-friendly to more users.

Letting people do what they need to do

Without limiting them by place or language

Or device. 

The power of mind over matter and ordinary matters.

The power to let developers go wild, and go live, fast.

The power to turn wishful thinking into a solid business plan.

The power to stop saying no.

And Microsoft is making it easy.

With an all-in commitment to Cloud Power that gives people as much or everything they need to move their businesses, seamlessly, into the future.

Enabling us, all of us, to be what’s next.

Putting power unlike any the business world has ever seen, in your hands.

Microsoft.com/cloudempowerment

Agency: Deustch New York

Art Director: Chris Shipman

Cloud Power Logo created by Jen Moy