Chico's had a cultured, stylish, vibrant customer and target: mostly women in their 40s and up. This embraced self-confidence and a "lifestyle" of cultural activities and literary affections and created a enlightened, joyful insight into the psyche of the Chico's customer.

Agency: Toth Brand Imaging

Copywriter: Risa MIckenberg

Art Director: Kimberlee Etan

Photographer/Director: Pamela Hanson