Juxtaposition is cool.
What you put next to something changes both things. You can introduce things to each other. This goes with this. That works with this. Things are better when they aren’t precious. Taste is a jumping off point.
Grouping things together is fun for the things. They like it.
This vase loves this table. This chair craves a blanket.
Little things change everything. A dimmer. A great ice cube tray.
Ideas are as important as pieces. It’s not what you have, it’s what you do with it.
History is an accordion. Things cohabitate. This from then, and this from then.
We are all collectors. We are the curators of our spaces.
We’re open-minded. A little Big Sur and a little Amsterdam. Some Bauhaus and today’s street find. This, whatever we, or you, deem to be even temporarily worthy.
Fickleness and changing taste is growth. Taste is not forever. That’s okay.
We don’t worship things; we just love stuff.
Provenance is no biggie in the face of adoration.
Good ideas come from everywhere. You have to admire a good spider web. Quirk is permissible.
To err is human. We like what we like and we like that.
Reverence for things is dated. Ideas overlap.
Fondness is a boon.
Beauty is no big whoop if it’s not beautiful to you.
Stuff is different when it becomes your stuff.
No one wants someone else’s life; they just want a piece of that. We all just want to make things ours.
We aim to unintimidate. We aren’t afraid to marry. We’ll go out on a limb. We’ll build a tree house in our store. We believe in firepits and fireflies and garden gnomes and poufs.
We think houses are places to grow things.
We see our stores as hot houses for modern thinking.
We think organization is a belief system. We think these plates are hot. We think sometimes that dining rooms are silly.
We believe in human beings living with each other, and their stuff. You call it clutter. We call it clutter too. But without passing judgment.
Because clutter is its own aesthetic. Everything is fine.
No one should fight over furniture. You should never be embarrassed about something you like.
Lie back and enjoy a relaxation of rigidity. How does this feel to you? That’s what matters.
The beauty of it is bigger than just the beauty of it. It’s not just how a chair looks: it’s who you feel like, sitting in it. We believe in taking liberties with modernism, with the idea of a store that furnishes your life. We are the next generation of modernism.
We are Modern Together.