To get parents and children to enjoy the benefits of eating "heart healthy" Cheerios and exercising in a way that's fun and inspiring, real life choreographer parents and children, like Tianne King and her daughter Heaven, to created dances for this campaign called, "Healthy hearts start young. Healthy hearts stay young." It connects to the shared affection parents and children have for Cheerios and builds on Cheerios' ability to build healthy connections across generations.
Agency: Saatchi + Saatchi
Creative Director: Johnnie Ingram
Copywriter: Risa Mickenberg