A brand reset for Old Navy - creating a voice, style and point of view for Old Navy's entire brand that was inclusive and inviting and truly stylish and gave style for everyone in the family its uniquely Old Navy position. 

These photographs are from Old Navy headquarters in San Francisco

OLD NAVY BRAND MANIFESTO

We believe in the democracy of style.

People give style power.

Style gives people spirit.

Color deserves a bullhorn.

Stripes deserve a stadium show.

Newness needs an all-access pass.

Style suits everybody.
Everybody deserves to have it, to make it their own, and to share it with each other, with ease and all in good fun.

So our prices make everyone feel welcome.  

Because style is an open invitation.

And it’s more fun when everyone can play.

Art Director: James Spindler

Creative Director Julia Leach