Target needed a long term campaign to elevate the style credibility of Target as a whole and work across everything Target would do.
I developed the campaign "Target-style" which created a template for Target's brand work that has run for four years now and counting.
We see the world, Target-style:
Where style doesn’t live in a bubble,
it lives in everything.
In bright blue of a sweater and tights and All and Cheer.
It brings everything in our life into play.
Tea lights, chalk stripes…
Target gives it all style.
Because, for our guests, style isn’t a separate department-
Style lives throughout.
That’s why we love to come to Target.
Target gives us something beyond great design for a great price:
It inspires us all to live life with style.
It inspires us to see life, Target-style.
Agency: Mother New York
Design Director: Michael Ian Kaye
Creative Director: Risa Mickenberg