Worked with Work Order Design to create the branding and language for ZOA, a new biofabricated leather developed by Modern Meadow in Brooklyn. It is from yeast combined with the DNA of any animal. The material was launched at MoMA's IS FASHION MODERN exhibit.

THE ZOA PROVOCATION:

What if we started from the beginning?

What if we made things out of something that never walked in the fields?

Or grew in the ground. 

But was still a part of the natural world.

What if we got primordial in our thinking?

Began at the liquid level

Took everything we know about cellular replication

Put biology to work for us

And grew a material from natural origins

combining the intelligence and conscience

of nature and nurture?

A material that could inspire new ways to make things 

that come from nature 

without extracting or detracting 

from its beauty.

What would people make of it?

For goods without the baggage.

Grown of ZOA.